Content, conversion and the integration of search, social and email marketing
Marketers need to have teasing and effective content on their web sites and blogs to attract visitors and customers. They need persuasive content in their emails. And, after all, that’s what SEM is...
View ArticleEvolutions in lead nurturing and management in a cross-channel world
Contributor Ambal Balakrishnan from ClickDocuments interviewed Maria Pergolino from marketing automation vendor Marketo regarding the evolutions in lead nurturing, lead management and marketing...
View ArticleBen & Jerry’s social media move: a story that needs some cooling
Despite the nature of their products, it seems that Ben & Jerry’s have caused quite some hot debates here and there. Earlier this week (or was it last week?) I saw a tweet (or was it a post?)...
View ArticleBtoB Magazine: Email, Content and Social Key Priorities for B2B Marketers
According to a survey by BtoB Magazine, stead on is the way to go when considering online B2B marketing tactics. 78.5% of the respondents expect their online budgets to go up this year. Let’s take a...
View ArticleSMBs go for content marketing, social and email marketing: report
In the “2013 Inc. Digital Marketing Survey”, Vocus and Inc. share their findings on the “state of digital marketing for SMBs”. Email marketing plays an important role and, although the website still...
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